MORE CASE STUDIES
Urbania and Pantone joined forces to create an unparalleled collection. Where the design mixes with practicality.
This campaign had exclusive Exhibitions of POP material and merchandising in the best stores, located in the main corridors of the departments of babies and toys, exhibitions of merchandising, special toys, presence in the web and landingpages.
A cross-merch marketing program was implemented that promotes local and global merchandise.