A cross-merch marketing program was implemented that promotes local and global merchandise.
- This program was out in May 2018 with special materials, exhibitions and activities for the users that will connect the brand with the new generations (children from 4 to 12 years old and teens from 14 to 16 years old).
- Developed in AAA stores
- Marketing support: Web, social networks, Liverpool's special article in Retailer magazine and the Liverpool blog.
- This program opened the possibility of continuing our brand presence, within the collections of children, teens and toddlers in a specific location in the stores.
- Sale in: $ 580,000usd Estimated royalties: 75,000usd.
Key Licensees
- • Aurimoda
- • E-Fashion
- • Monogram
- • Nobel Collection
- • Insight Editions
