A cross-merch marketing program was implemented that promotes local and global merchandise.

  • This program was out in May 2018 with special materials, exhibitions and activities for the users that will connect the brand with the new generations (children from 4 to 12 years old and teens from 14 to 16 years old).
  • Developed in AAA stores
  • Marketing support: Web, social networks, Liverpool's special article in Retailer magazine and the Liverpool blog.
  • This program opened the possibility of continuing our brand presence, within the collections of children, teens and toddlers in a specific location in the stores.
  • Sale in: $ 580,000usd Estimated royalties: 75,000usd.

Key Licensees

  • • Aurimoda
  • • E-Fashion
  • • Monogram
  • • Nobel Collection
  • • Insight Editions